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Evaluating your PR Portrait
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Wednesday, January 15, 2014
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If you are a business person, the beginning of the year is a good time to evaluate your business and ask a few questions.  What your goals
are, what is working for you and what's not?  What should be changed and how?  As you go through your list you may want to evaluate
your business portrait, if you have one.  If you don't that is something you might want to consider.  Today we see images everywhere.  It
makes sense to have a good image of yourself.  So what makes a good PR(public relations) portrait?  Here's a list of a few things to think
about when evaluating your PR portrait.
 

  1.)   Is your PR portrait a good representation of you today?  Have you updated your look with a new haircut or style?

  2.)   Does the portrait look like you, at your best?  Is it professionally done?  Proper lighting and retouching, should make you look your
       best, but still you.


  3.)   Does it work with your business?  Some businesses need formal PR portraits and others may work better with an environmental
       portrait or business attire that complements what you do.  For example 
the trainer at the gym would not be a reflection of his
       business if he was wearing a formal suit in his portrait.  A professional portrait done in the gym, in a nice running suit or workout
       clothes, that
 emphasize his fitness with some dramatic lighting, could enhance his business.

  4.)   A professional portrait tells people you are serious about your business.  It can even make them feel more comfortable about who
       you are, which is important if your business works on building 
relationships.  The most important thing your PR portrait should do
       for you is to say to your customer, 'I want to do business with that person!'  So your question is, does it?


If that is not the case, now is a good time to schedule your portrait.  Call today at 732-608-9257, so we could create the best portrait
for you and your business! 

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